One of my favourite sayings throughout my life has been 'Variety is the spice of life', which is all well and good when you are growing up and trying out new things and exploring what you like to do and don't like to do. It's great for decisions about holiday and leisure activities. It's good to have friends from a diverse background.
When it comes to business building I've found that my desire to try lots of different things has held me back in terms of achieving success. Since becoming self-employed in 2007 I have focused on Training as the mainstay of my business and I've been fortunate to be very successful with volumes of work since then and even during the recession I remained very busy. Work seems to flow to me which I am very thankful for.
Delivering training courses is one of my passions and I receive great feedback from the majority of people. My problem is that I am a business operator rather than a business owner. In other words I am what people buy and if I don't turn up then I don't get paid. I am still exchanging time for money. Yes I'm my own boss and I get to decide when and where I work. Yes that means I can take the whole summer off and work 2 to 3 days or more a week or less a week. It's a wonderful life, Thank you!
What I would really really like to do is build a business that pays me even when I am not there. A business owner! This is where my desire to try different things and my lack of focus on one thing has let me down. I've had success with the projects I've tried however, it's taken a lot of time and effort and the return has been minimal. So each time I've learned lots and then given up. It's amazing how easy it is to find reasons not to continue doing something when it's not going as well as you'd hoped. Family commitments, friends, health, negative thoughts - it's no use, it won't work etc etc.
The people who succeed keep going no matter what. They have total belief in what they do and are passionate about sharing their products and services. They believe in themselves and the product. They keep going even when the going gets tough, and it does. They take risks and have total faith that all will be well.
So I'm yet again evaluating what to focus on in my business life. What exactly is my niche? Who do I want to work with? What's my purpose? What can I offer? What problem or pain can I solve?
My desire to try different areas has given me a wealth of information and skills. Some of these I can class myself as expert however, the majority I am little more than beginner. For example, in the world of internet marketing. I had a Twitter and Facebook account many years before people had even heard of them and certainly before they became so essential for marketing and advertising. I just didn't believe the hype that was around back then, I had too much suspicion and not enough risk taking in my blood.
The key now is to learn from those mistakes. It's never too late! Onwards and upwards, I can do this!
Enjoy the process of life!
Noelyne
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